{"id":12705,"date":"2019-02-12T10:20:47","date_gmt":"2019-02-12T16:20:47","guid":{"rendered":"http:\/\/popculturenetwork.com\/wordpress\/?p=12705"},"modified":"2019-02-12T10:20:47","modified_gmt":"2019-02-12T16:20:47","slug":"leo-messi-and-mohamed-salah-go-all-in-for-the-love-of-pepsi","status":"publish","type":"post","link":"http:\/\/popculturenetwork.com\/wordpress\/2019\/02\/12\/leo-messi-and-mohamed-salah-go-all-in-for-the-love-of-pepsi\/","title":{"rendered":"Leo Messi And Mohamed Salah Go All In For The Love Of Pepsi\u00ae"},"content":{"rendered":"<table>\n<tbody>\n<tr>\n<th>\n<p class=\"m_3479803893336963566sub-headline\"><strong>-PEPSI PREMIERES GLOBAL 2019 UEFA CAMPAIGN-<\/strong><\/p>\n<p><span class=\"m_3479803893336963566xn-location\">PURCHASE, N.Y.<\/span>, Feb.\u00a012, 2019 \/PRNewswire\/ &#8212;\u00a0<b>#FORTHELOVEOFIT<\/b>\u00a0\u2013 Today, Pepsi\u00ae premieres its 2019 global football campaign under the brand&#8217;s new international platform and tagline, PEPSI, FOR THE LOVE OF IT. Encouraging people to go all in for the things they love, FOR THE LOVE OF IT is brought to life through the brand&#8217;s passion of football \u2013 which has been at the heart of Pepsi for decades. Across the brand&#8217;s trademark, this year&#8217;s campaign celebrates the brand&#8217;s ongoing partnership with the UEFA Champions League, with two of the world&#8217;s best footballers together for the first time, facing off in true entertaining Pepsi style.<\/th>\n<th class=\"m_3479803893336963566expander\"><\/th>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-12705-1\" width=\"640\" height=\"800\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/52327106_432657737557115_4721698070956343296_n.mp4?_=1\" \/><a href=\"http:\/\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/52327106_432657737557115_4721698070956343296_n.mp4\">http:\/\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/52327106_432657737557115_4721698070956343296_n.mp4<\/a><\/video><\/div>\n<table>\n<tbody>\n<tr>\n<th>Featuring four-time UEFA Champions League winner,\u00a0<b><span class=\"m_3479803893336963566xn-person\">Leo Messi<\/span><\/b>, and record-breaking forward and &#8220;Egyptian King,&#8221;\u00a0<b>Mohamed Salah<\/b>, this year&#8217;s creative,\u00a0<i>&#8220;<span id=\"m_3479803893336963566spanHghlt46b3\"><a href=\"http:\/\/email.prnewswire.com\/wf\/click?upn=zySGXW1QLHU8t7wSbPI8iADmwAaKTbie2jeFmcdktoetooNig9S7A-2Bf4ZTKQP9gYXpBWJQsj-2Bpnv5reAdvHSvv4S2mjihQS1PTCM3o9Gn-2FGl-2FE7wMQdoc7q4LURlLFP5gBSCxkVm4NbUc0WiCoO7jsSGleq1ZAwrN-2BS7hxA3LTk-3D_iXlzGKQn3MXiirQvqtuT792xEYse-2FpuMWeLo6nwmhhqWh27cDkLOB1xhS2Ejs73USa0NJT-2FGbTmNk2INSHbn2G09Fwa6rSHWOsUe49z-2FEHEIgabdBJ9ITejFtqXdd3x3rS1Vc0vnlxPy3WbZnFSDj0Th3PwjTL2ZlgD8UAre6QpqMvDGuWyfHavADi2jMfa4lm9FmGd-2BI5Yyt5PAd9VgwHYJv9JWe1Brx1dLGgxVPrtDDkmM0-2Fhud3Jt-2B0k-2BeJ5ZeCYcBOi-2BLiZjAVUmbRjZ-2BkFp-2FNljG-2FCuHTgy9-2BjLwiP51a6ivJdf-2F4JoLhXia8Lmx-2BTQF1v7MOE3rSkaKzzHRcG-2FSsQrBUe3QFxKkSEtHMk-3D\" target=\"_blank\" rel=\"nofollow noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/email.prnewswire.com\/wf\/click?upn%3DzySGXW1QLHU8t7wSbPI8iADmwAaKTbie2jeFmcdktoetooNig9S7A-2Bf4ZTKQP9gYXpBWJQsj-2Bpnv5reAdvHSvv4S2mjihQS1PTCM3o9Gn-2FGl-2FE7wMQdoc7q4LURlLFP5gBSCxkVm4NbUc0WiCoO7jsSGleq1ZAwrN-2BS7hxA3LTk-3D_iXlzGKQn3MXiirQvqtuT792xEYse-2FpuMWeLo6nwmhhqWh27cDkLOB1xhS2Ejs73USa0NJT-2FGbTmNk2INSHbn2G09Fwa6rSHWOsUe49z-2FEHEIgabdBJ9ITejFtqXdd3x3rS1Vc0vnlxPy3WbZnFSDj0Th3PwjTL2ZlgD8UAre6QpqMvDGuWyfHavADi2jMfa4lm9FmGd-2BI5Yyt5PAd9VgwHYJv9JWe1Brx1dLGgxVPrtDDkmM0-2Fhud3Jt-2B0k-2BeJ5ZeCYcBOi-2BLiZjAVUmbRjZ-2BkFp-2FNljG-2FCuHTgy9-2BjLwiP51a6ivJdf-2F4JoLhXia8Lmx-2BTQF1v7MOE3rSkaKzzHRcG-2FSsQrBUe3QFxKkSEtHMk-3D&amp;source=gmail&amp;ust=1550073262837000&amp;usg=AFQjCNFNlTZtAeVnwss6FlNrlzDQgqec_Q\">Last\u00a0<span class=\"m_3479803893336963566xn-person\">Can Standing<\/span><\/a><\/span>,&#8221;<\/i>\u00a0sees the two iconic forwards engage in a playful duel of passion and entertaining technique for one of life&#8217;s favorite refreshments \u2013 a delicious Pepsi. As the pair pull up to a remote petrol station they discover there is only one can of Pepsi left in the fridge. What quickly unfolds is a series of action-packed trick shots and skillful challenges as they go head-to-head for the coveted cola.<\/p>\n<p><i>&#8220;It was a lot of fun to film this year&#8217;s commercial with Pepsi \u2013 it&#8217;s a concept with fun and football skills at the heart of it. I hope this year&#8217;s campaign continues to encourage football fans to embrace their passion and love of the game,&#8221;\u00a0<\/i>said<b>\u00a0<span class=\"m_3479803893336963566xn-person\">Leo Messi<\/span>.<\/b><\/p>\n<p><i>&#8220;I&#8217;m very happy to see the partnership with Pepsi turn global, and I&#8217;m excited for what lies ahead,&#8221;\u00a0<\/i>said\u00a0<b>Mohamed Salah.<\/b><\/p>\n<div style=\"width: 480px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-12705-2\" width=\"480\" height=\"600\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/51952538_237499617153468_326545680615079936_n.mp4?_=2\" \/><a href=\"http:\/\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/51952538_237499617153468_326545680615079936_n.mp4\">http:\/\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/51952538_237499617153468_326545680615079936_n.mp4<\/a><\/video><\/div>\n<p>Beginning today through the lead-up to the UEFA Champions League Final in\u00a0<span class=\"m_3479803893336963566xn-location\">Madrid<\/span>, 65 countries around the world will be rolling out this year&#8217;s suite of football creative, including exclusive content, as well as design-led packaging, out of home and in-store point of sale, across Pepsi and Pepsi Black \/ MAX. While filming the 2019 campaign, Pepsi captured some amazing behind-the-scenes moments with\u00a0<span id=\"m_3479803893336963566spanHghltc5f0\"><a href=\"http:\/\/email.prnewswire.com\/wf\/click?upn=zySGXW1QLHU8t7wSbPI8iADmwAaKTbie2jeFmcdktoetooNig9S7A-2Bf4ZTKQP9gYVM3H0PrYOR0sge-2BRSlt13-2B5HuRdoTsBdNw4UXWeLb9nZcwYupEMzQtOMW14GmeutXpnLWrMmH42ozqy1tORCHe9UnRRYR-2FvHhYDEULEfmDs-3D_iXlzGKQn3MXiirQvqtuT792xEYse-2FpuMWeLo6nwmhhqWh27cDkLOB1xhS2Ejs73USa0NJT-2FGbTmNk2INSHbn2G09Fwa6rSHWOsUe49z-2FEHEIgabdBJ9ITejFtqXdd3x3rS1Vc0vnlxPy3WbZnFSDj0Th3PwjTL2ZlgD8UAre6QpqMvDGuWyfHavADi2jMfa4-2BrBz-2B5spyz7iJl4AoMznGir8yQaO1oUhL6J8qlUyGGdJa0KY1e3sLuaLuKXeR6s6bZnBHH-2Fu8wBO0EqtcpCUWo3nUFeFYAZEwOgBRXCKT1Ujvhro0Q-2BOPIkKSn48NKpsfRstwgHAWBElNOdOYHnJEOKqEsa7nuSyqZImuWC9Hh0-3D\" target=\"_blank\" rel=\"nofollow noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/email.prnewswire.com\/wf\/click?upn%3DzySGXW1QLHU8t7wSbPI8iADmwAaKTbie2jeFmcdktoetooNig9S7A-2Bf4ZTKQP9gYVM3H0PrYOR0sge-2BRSlt13-2B5HuRdoTsBdNw4UXWeLb9nZcwYupEMzQtOMW14GmeutXpnLWrMmH42ozqy1tORCHe9UnRRYR-2FvHhYDEULEfmDs-3D_iXlzGKQn3MXiirQvqtuT792xEYse-2FpuMWeLo6nwmhhqWh27cDkLOB1xhS2Ejs73USa0NJT-2FGbTmNk2INSHbn2G09Fwa6rSHWOsUe49z-2FEHEIgabdBJ9ITejFtqXdd3x3rS1Vc0vnlxPy3WbZnFSDj0Th3PwjTL2ZlgD8UAre6QpqMvDGuWyfHavADi2jMfa4-2BrBz-2B5spyz7iJl4AoMznGir8yQaO1oUhL6J8qlUyGGdJa0KY1e3sLuaLuKXeR6s6bZnBHH-2Fu8wBO0EqtcpCUWo3nUFeFYAZEwOgBRXCKT1Ujvhro0Q-2BOPIkKSn48NKpsfRstwgHAWBElNOdOYHnJEOKqEsa7nuSyqZImuWC9Hh0-3D&amp;source=gmail&amp;ust=1550073262838000&amp;usg=AFQjCNHbHv02-WtHOy8H-_LnYwPuYmxF4A\">Messi<\/a><\/span>\u00a0and\u00a0<a href=\"http:\/\/email.prnewswire.com\/wf\/click?upn=zySGXW1QLHU8t7wSbPI8iADmwAaKTbie2jeFmcdktoetooNig9S7A-2Bf4ZTKQP9gYAQqGe8vvBPcWh8Y-2BSHopQTmAozy474a3Qc5wwGMPCxlljlbVxtRRKiqcIIo029mrz6fecJ9P5MPUC3LRemDUYLUHFk-2Fx8kndHtUoFyJEqNg-3D_iXlzGKQn3MXiirQvqtuT792xEYse-2FpuMWeLo6nwmhhqWh27cDkLOB1xhS2Ejs73USa0NJT-2FGbTmNk2INSHbn2G09Fwa6rSHWOsUe49z-2FEHEIgabdBJ9ITejFtqXdd3x3rS1Vc0vnlxPy3WbZnFSDj0Th3PwjTL2ZlgD8UAre6QpqMvDGuWyfHavADi2jMfa4hoKZXNNqMrlFkz0aGFJvjR1NqT9FWGnIgtS7RmatZfHfVNbMuxDTFuXmyiiNw-2BuHv0ucmhZcW8KTmLDncLPhbC5KuHYaaeFLseYgnFg5oeEyTGTzKOZPgLbXvkiODDLALNBAZgoaWLh-2FNFRi-2BcoomYws2UTKVMRVE9-2FatyK06Oo-3D\" target=\"_blank\" rel=\"nofollow noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/email.prnewswire.com\/wf\/click?upn%3DzySGXW1QLHU8t7wSbPI8iADmwAaKTbie2jeFmcdktoetooNig9S7A-2Bf4ZTKQP9gYAQqGe8vvBPcWh8Y-2BSHopQTmAozy474a3Qc5wwGMPCxlljlbVxtRRKiqcIIo029mrz6fecJ9P5MPUC3LRemDUYLUHFk-2Fx8kndHtUoFyJEqNg-3D_iXlzGKQn3MXiirQvqtuT792xEYse-2FpuMWeLo6nwmhhqWh27cDkLOB1xhS2Ejs73USa0NJT-2FGbTmNk2INSHbn2G09Fwa6rSHWOsUe49z-2FEHEIgabdBJ9ITejFtqXdd3x3rS1Vc0vnlxPy3WbZnFSDj0Th3PwjTL2ZlgD8UAre6QpqMvDGuWyfHavADi2jMfa4hoKZXNNqMrlFkz0aGFJvjR1NqT9FWGnIgtS7RmatZfHfVNbMuxDTFuXmyiiNw-2BuHv0ucmhZcW8KTmLDncLPhbC5KuHYaaeFLseYgnFg5oeEyTGTzKOZPgLbXvkiODDLALNBAZgoaWLh-2FNFRi-2BcoomYws2UTKVMRVE9-2FatyK06Oo-3D&amp;source=gmail&amp;ust=1550073262838000&amp;usg=AFQjCNGXcP1dx7dzeyASaEntnKiwOmDsJA\">Salah<\/a>. As expected, these athletes&#8217; feet are never far from a ball and Pepsi kept the cameras rolling to capture their unmatched skills \u2013 both pitch and Pepsi-focused. The content will be shared exclusively on social channels.<\/p>\n<p><i>&#8220;Year-on-year,\u00a0<\/i><i>Pepsi goes all in to entertain football fans and showcase the game&#8217;s heroes in surprising and unexpected ways<\/i>,&#8221; said<b>\u00a0Natalia Filippociants<i>,\u00a0<\/i>vice president, Marketing, Global Beverages, PepsiCo<i>.\u00a0<\/i><\/b><i>&#8220;The new FOR THE LOVE OF IT platform is our rallying cry and connects all we do. As a brand we have authentically loved and harnessed our fans&#8217; passion for football for decades. This year&#8217;s campaign realizes fans love for the unexpected in the game; and brings together the sport, players and beverage people all around the world love.&#8221;<\/i><\/p>\n<p>Pepsi is a proud sponsor of the UEFA Champions League.<\/p>\n<p>Join the conversation online with\u00a0<b>#FORTHELOVEOFIT<\/b>.<\/th>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>-PEPSI PREMIERES GLOBAL 2019 UEFA CAMPAIGN- PURCHASE, N.Y., Feb.\u00a012, 2019 \/PRNewswire\/ &#8212;\u00a0#FORTHELOVEOFIT\u00a0\u2013 Today, Pepsi\u00ae premieres its 2019 global football campaign under the brand&#8217;s&hellip;<\/p>\n","protected":false},"author":2,"featured_media":12708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"cybocfi_hide_featured_image":"","_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[24,157],"tags":[477,479,478],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/50533042_350400602242086_5764966470172882465_n.jpg?fit=720%2C534","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":15649,"url":"http:\/\/popculturenetwork.com\/wordpress\/2019\/04\/03\/pele-mbappe-hublot-fast-forward-to-the-future\/","url_meta":{"origin":12705,"position":0},"title":"Pel\u00e9 &#8211; Mbapp\u00e9 &#8211; Hublot Fast Forward to the Future","author":"DiRT","date":"April 3, 2019","format":"image","excerpt":"A meeting of legends, talent, humility and passion PARIS,\u00a0April 3, 2019\u00a0\/PRNewswire\/ -- Both have made their mark on footballing history. One has finished his career, the other is just beginning his. What unites them is love, respect for football and a remarkable destiny. Since the World Cup, an affinity has\u2026","rel":"","context":"In &quot;Locker Room HQ&quot;","block_context":{"text":"Locker Room HQ","link":"http:\/\/popculturenetwork.com\/wordpress\/category\/locker-room-hq\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/04\/unnamed-2.jpg?fit=400%2C267&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":15895,"url":"http:\/\/popculturenetwork.com\/wordpress\/2019\/04\/11\/polly-pocket-signs-10-year-old-skateboarder-sky-brown-as-global-brand-ambassador\/","url_meta":{"origin":12705,"position":1},"title":"Polly Pocket\u2122 Signs 10-Year-Old Skateboarder Sky Brown As Global Brand Ambassador","author":"DiRT","date":"April 11, 2019","format":"video","excerpt":"THE ORIGINAL MICRO SCALE DOLL BRAND PARTNERS WITH REAL GIRL TO BRING BRAND PURPOSE TO LIFE EL SEGUNDO, Calif.,\u00a0April 10, 2019\u00a0\/PRNewswire\/ -- Polly Pocket\u2122, a franchise of Mattel (NASDAQ: MAT), today announced top skateboarder,\u00a0Sky Brown, as a new Global Brand Ambassador as she embodies the brand's message that \"Tiny is\u2026","rel":"","context":"In &quot;That New Toy Smell&quot;","block_context":{"text":"That New Toy Smell","link":"http:\/\/popculturenetwork.com\/wordpress\/category\/tnts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/04\/D30EjAeXoAAr7vj.jpg?fit=800%2C1200&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/04\/D30EjAeXoAAr7vj.jpg?fit=800%2C1200&resize=350%2C200 1x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/04\/D30EjAeXoAAr7vj.jpg?fit=800%2C1200&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/04\/D30EjAeXoAAr7vj.jpg?fit=800%2C1200&resize=700%2C400 2x"},"classes":[]},{"id":21113,"url":"http:\/\/popculturenetwork.com\/wordpress\/2021\/01\/11\/uno-celebrates-50-years-of-bringing-people-together\/","url_meta":{"origin":12705,"position":2},"title":"UNO\u00ae Celebrates 50 Years of Bringing People Together","author":"DiRT","date":"January 11, 2021","format":"image","excerpt":"UNO Launches Yearlong Lineup of Products, Partnerships and Celebratory Events to Commemorate 50th\u00a0Anniversary \u00a0 Today,\u00a0Mattel\u00a0(NASDAQ: MAT) announces its global celebration to mark the 50th\u00a0anniversary of UNO, the number one game in the world* that fosters inclusive play and leans into culture. Conceived in 1971 in a barbershop in\u00a0Cincinnati, Ohio, the\u2026","rel":"","context":"In &quot;That New Toy Smell&quot;","block_context":{"text":"That New Toy Smell","link":"http:\/\/popculturenetwork.com\/wordpress\/category\/tnts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2021\/01\/UNO_50th_Premium_Card_Set.jpg?fit=480%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":12520,"url":"http:\/\/popculturenetwork.com\/wordpress\/2019\/02\/06\/jeep-brands-more-than-just-words-commercial-released-online-in-advance-of-big-game-shatters-online-record-for-fca-with-over-106-million-views\/","url_meta":{"origin":12705,"position":3},"title":"Jeep\u00ae Brand&#8217;s &#8220;More Than Just Words&#8221; Commercial Released Online in Advance of Big Game Shatters Online Record for FCA With Over 106 Million Views","author":"DiRT","date":"February 6, 2019","format":"image","excerpt":"https:\/\/www.youtube.com\/watch?v=msllMWcmC08&feature=youtu.be The eight commercials released as part of FCA's \"Big Game Blitz\" have aggregated more than 169\u00a0million views \u2013 well beyond the estimated viewership for the game broadcast \"More Than Just Words\" has been shared more than 200,000 times cumulatively across Facebook, Twitter and YouTube, with over 50,000\u00a0comments reflecting overwhelmingly\u2026","rel":"","context":"In &quot;Entertainment&quot;","block_context":{"text":"Entertainment","link":"http:\/\/popculturenetwork.com\/wordpress\/category\/entertainment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/maxresdefault-1.jpg?fit=1200%2C675&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/maxresdefault-1.jpg?fit=1200%2C675&resize=350%2C200 1x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/maxresdefault-1.jpg?fit=1200%2C675&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/maxresdefault-1.jpg?fit=1200%2C675&resize=700%2C400 2x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/maxresdefault-1.jpg?fit=1200%2C675&resize=1050%2C600 3x"},"classes":[]},{"id":20426,"url":"http:\/\/popculturenetwork.com\/wordpress\/2020\/05\/14\/diamond-alliance-launch-back-the-comeback-campaign-to-support-comic-game-retailers\/","url_meta":{"origin":12705,"position":4},"title":"Diamond, Alliance Launch Back The Comeback Campaign to Support Comic &#038; Game Retailers","author":"DiRT","date":"May 14, 2020","format":"image","excerpt":"Diamond Comic Distributors and Alliance Game Distributors, Geppi Family Enterprises companies, today announced the launch of\u00a0Back The ComebackTM, a multi-phased campaign focused on supporting local comic and game stores as they reopen, restart and rebuild. Centered around the rallying cry of,\u00a0\u201cOur Comeback Will Be Bigger Than Our Setback,\u201d\u00a0Diamond and Alliance\u2026","rel":"","context":"In &quot;Comic Book News&quot;","block_context":{"text":"Comic Book News","link":"http:\/\/popculturenetwork.com\/wordpress\/category\/i-need-comics\/comic-book-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2020\/05\/Image.jpg?fit=400%2C300&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":22821,"url":"http:\/\/popculturenetwork.com\/wordpress\/2022\/06\/20\/wesley-snipes-returns-to-comics-with-the-exiled-a-140-page-balls-to-the-wall-sci-fi-noir-graphic-novel\/","url_meta":{"origin":12705,"position":5},"title":"WESLEY SNIPES RETURNS TO COMICS WITH THE EXILED, A 140-PAGE, BALLS-TO-THE-WALL SCI-FI\/NOIR GRAPHIC NOVEL!","author":"DiRT","date":"June 20, 2022","format":"image","excerpt":"Blade\u00a0star Wesley Snipes and his Maandi House Studios have partnered with Gifted Rebels, PCB Entertainment, and Inked Studios LLC on a new graphic novel, titled\u00a0The Exiled. The comic will follow Detective Niles \u201cRoach\u201d Washington as he pursues a serial killer in the aftermath of a deadly gas attack. 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