TOMY debuts all-new kid-centric toy lines, innovates across existing brands and unveils new licensed offerings at Toy Fair New York, Booth #3003.<\/p>\n
OAK BROOK, Ill.<\/span>,\u00a0Feb. 15, 2019<\/span>\u00a0\/PRNewswire\/ —\u00a0TOMY, a leading global designer, producer and marketer of innovative, high quality toys, infant and toddler products, is making bold moves in 2019, unveiling a host of all-new, innovative proprietary and licensed toy brands to complement its existing portfolio at Toy Fair New York (booth #3003). TOMY brings ingenuity with extensions to existing brands including Lamaze, John Deere, Big Loader, KiiPix, Stink Bomz and more, while adding entirely new brands which extend the company’s reach into new and trending categories.<\/p>\n “We have been aggressively growing our pipeline and are so excited to unveil innovative, fun products that will lead TOMY into our next phase of global growth,” states\u00a0Pete Henseler<\/span>, President of TOMY International.\u00a0“We are laser-focused on popular youth play patterns with the launch of Ritzy Rollerz, a girls’ collectible vehicle line with a stylized, contemporary twist, and with the revamp of Doodle Bear, ready to take imagination and creativity into the 21st<\/sup>\u00a0century. We’re amping up our action-packed offerings with WWE licensed battling toys and a line of preschool toys based on the highly-anticipated Ricky Zoom animated TV series. Plus, we are continuing to lead the infant and toddler categories, bringing fan-favorite Disney properties Lion King and Toy Story to our Lamaze infant development toy line, while extending our classic Toomies toddler toy line to include Parade Pals, a truly unique sing-along product.”<\/p>\n Highlights of 2019 introductions across TOMY’s family of brands include:<\/p>\n Ritzy Rollerz\u00a0<\/b>\u2014\u00a0an all-new collectible, vehicle-based line, Ritzy Rollerz are unique in their own way: from their personalities to their “ADORABILITY” features like real hair, fur and shiny chrome. This collectible line drives on-trend play patterns by offering three unique elements: the ability to accessorize, adorable textures, and secret surprises. In addition to the collectible character vehicles, the Ritzy Rollerz line offers two feature-filled playsets,\u00a0Heelz on Wheelz,\u00a0<\/b>a mobile shoe shop providing the hottest ritzy charms, and the\u00a0Dance n Dazzle Spa Playset,\u00a0<\/b>where Ritzy Rollerz can roll in for posh charms and then strut their stuff on the Dance n Dazzle stage. Available Fall 2019.<\/p>\n