{"id":17236,"date":"2019-06-14T20:37:20","date_gmt":"2019-06-15T01:37:20","guid":{"rendered":"http:\/\/popculturenetwork.com\/wordpress\/?p=17236"},"modified":"2019-06-14T20:37:20","modified_gmt":"2019-06-15T01:37:20","slug":"mattel-unveils-hot-wheels-id-bringing-together-physical-and-digital-exclusively-with-apple","status":"publish","type":"post","link":"http:\/\/popculturenetwork.com\/wordpress\/2019\/06\/14\/mattel-unveils-hot-wheels-id-bringing-together-physical-and-digital-exclusively-with-apple\/","title":{"rendered":"MATTEL\u00ae UNVEILS HOT WHEELS\u2122 ID BRINGING TOGETHER PHYSICAL AND DIGITAL EXCLUSIVELY WITH APPLE"},"content":{"rendered":"<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-17236-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/3898310_Hot_Wheels_id_Mixed_Play_Final_Custom.mp4?_=1\" \/><a href=\"http:\/\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/3898310_Hot_Wheels_id_Mixed_Play_Final_Custom.mp4\">http:\/\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/3898310_Hot_Wheels_id_Mixed_Play_Final_Custom.mp4<\/a><\/video><\/div>\n<div class=\"field field--name-field-nir-news-title field--type-string field--label-hidden\">\n<div class=\"field__item\">MATTEL\u00ae UNVEILS HOT WHEELS\u2122 ID, GROUNDBREAKING NEW PLAY SYSTEM BRINGING TOGETHER PHYSICAL AND DIGITAL PLAY, AVAILABLE EXCLUSIVELY AT APPLE.COM, SELECT APPLE STORES AND ON THE APP STORE<\/div>\n<\/div>\n<div class=\"node__content\">\n<ul>\n<li class=\"bwlistitemmargb\"><i><b>Hot Wheels id<\/b><\/i><b>\u00a0integrates #1 selling toy in the world* into digital racing with new\u00a0<i>Mixed Play\u00a0<\/i>experience, a unique experience that keeps the physical toy at the core of gameplay and adds digital enhancement<\/b><\/li>\n<li class=\"bwlistitemmargb\"><i><b>Hot Wheels\u2122 id<\/b><\/i><b>\u00a0Vehicle Assortment, Race Portal, Smart Track\u00ae Kit and companion app available now<\/b><\/li>\n<\/ul>\n<p>EL SEGUNDO, Calif.&#8211;(BUSINESS WIRE)&#8211;Jun. 14, 2019&#8211;\u00a0Mattel, Inc.\u00a0(NASDAQ: MAT) today announced the launch of\u00a0<i>Hot Wheels id<\/i>,\u00a0the evolution of the beloved brand that generations\u00a0of kids have\u00a0played\u00a0with to ignite\u00a0their challenger spirit.\u00a0Through innovative vehicle play,\u00a0<i>Hot Wheels id<\/i>brings together physical\u00a0and digital\u00a0in a Mixed Play experience\u00a0with uniquely\u00a0identifiable vehicles, a smart Race Portal, Smart Track, and digital\u00a0hub, so you can build your personalized\u00a0fleet, measure\u00a0your performance, and compete like never before.\u00a0<i>Hot Wheels id<\/i>\u00a0is available starting\u00a0June 14<sup>th<\/sup>\u00a0exclusively at Apple.com, select\u00a0Apple\u00a0stores and on the\u00a0App Store.<\/p>\n<div id='gallery-1' class='gallery galleryid-17236 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Key_Art_4.jpg'><img width=\"300\" height=\"180\" src=\"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Key_Art_4.jpg?fit=300%2C180\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Key_Art_4.jpg?w=1200 1200w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Key_Art_4.jpg?resize=150%2C90 150w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Key_Art_4.jpg?resize=300%2C180 300w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Key_Art_4.jpg?resize=768%2C461 768w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Key_Art_4.jpg?resize=1024%2C614 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Smart_Track_Kit_GFP20_3.jpg'><img width=\"300\" height=\"137\" src=\"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Smart_Track_Kit_GFP20_3.jpg?fit=300%2C137\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Smart_Track_Kit_GFP20_3.jpg?w=1800 1800w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Smart_Track_Kit_GFP20_3.jpg?resize=150%2C68 150w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Smart_Track_Kit_GFP20_3.jpg?resize=300%2C137 300w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Smart_Track_Kit_GFP20_3.jpg?resize=768%2C350 768w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Smart_Track_Kit_GFP20_3.jpg?resize=1024%2C466 1024w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Smart_Track_Kit_GFP20_3.jpg?w=1280 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Vehicles_FXB02_5.jpg'><img width=\"300\" height=\"300\" src=\"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Vehicles_FXB02_5.jpg?fit=300%2C300\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Vehicles_FXB02_5.jpg?w=1500 1500w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Vehicles_FXB02_5.jpg?resize=150%2C150 150w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Vehicles_FXB02_5.jpg?resize=300%2C300 300w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Vehicles_FXB02_5.jpg?resize=768%2C768 768w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Vehicles_FXB02_5.jpg?resize=1024%2C1024 1024w, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Vehicles_FXB02_5.jpg?w=1280 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>For the first time in history, kids can scan their\u00a0<i>Hot Wheels id<\/i>cars digitally, challenging them to break records in both the real and virtual worlds. With the added ability to measure and clock speed, count laps and measure distance traveled on specially-designed tracks and playsets,\u00a0<i>Hot Wheels id\u00a0<\/i>amplifies the physical experiences kids have known for generations through digital play.<\/p>\n<p><i>Hot Wheels id<\/i>\u00a0extends the #1 selling toy in the world and takes vehicle play to the next level. The line includes:<\/p>\n<ul>\n<li class=\"bwlistitemmargb\"><i><b>Hot Wheels\u2122 id<\/b><\/i><b>\u00a0premium die-cast vehicles<\/b>\u00a0are equipped with wireless technology that stores each vehicle\u2019s performance data and makes them uniquely identifiable.<\/li>\n<li class=\"bwlistitemmargb\"><b>Hot Wheels Race Portal\u2122<\/b>\u00a0scans your\u00a0<i>Hot Wheels id<\/i>\u00a0vehicles into the app, tracks speed and counts laps via infrared sensors, and easily connects with your classic Hot Wheels track. The Race Portal includes two exclusive\u00a0<i>Hot Wheels id<\/i>\u00a0vehicles.<\/li>\n<li class=\"bwlistitemmargb\"><b>Hot Wheels\u2122 id Smart Track\u00ae<\/b><b>Kit<\/b>\u00a0features an all-new Hot Wheels track design to boost speed and enhance racing, jumping and crashing, while also adding total distance traveled to your vehicle stats. The Smart Track includes the fastest, most powerful booster Hot Wheels has ever made as well as two exclusive\u00a0<i>Hot Wheels id<\/i>\u00a0vehicles and the Hot Wheels Race Portal.<\/li>\n<li class=\"bwlistitemmargb\"><i><b>Hot Wheels\u2122 id<\/b><\/i><b>\u00a0App<\/b>\u00a0hosts your virtual garage of\u00a0<i>Hot Wheels id<\/i>\u00a0vehicles to collect, race, jump, crash, level up and compete, as well as hundreds of challenges and digital races to keep the fun going.<\/li>\n<\/ul>\n<p>\u201cHot Wheels began innovating vehicle play over 50 years ago and now, we are doing it again with\u00a0<i>Hot Wheels id<\/i>,\u201d said\u00a0Chris Down, Chief Design Officer at\u00a0Mattel. \u201cWhile the brand is no stranger to digital play, this is the first time our fans will be able to keep track of top-speeds, races-won, and challenges-completed with\u00a0<i>Hot Wheels id<\/i>\u00a0die-cast in the physical world. Then, they can collect, manage and race the same cars in the digital world. This revolutionary Mixed Play experience enables kids of all ages to take on challenges like never before.\u201d<\/p>\n<p>Pricing for a single\u00a0<i>Hot Wheels id<\/i>\u00a0vehicle is\u00a0$6.99,\u00a0<i>Hot Wheels id<\/i>\u00a0Race Portal is\u00a0$39.99\u00a0and\u00a0<i>Hot Wheels id<\/i>\u00a0Smart Track Kit is\u00a0$179.99. The free-to-play\u00a0<i>Hot Wheels id<\/i>\u00a0App is available to download\u00a0<a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fitunes.apple.com%2Fus%2Fapp%2Fhot-wheels-id%2Fid1413506036%3Fls%3D1%26mt%3D8&amp;esheet=51999665&amp;newsitemid=20190614005084&amp;lan=en-US&amp;anchor=HERE&amp;index=1&amp;md5=74b0969351c10886b3d18518c40f01fd\" rel=\"nofollow\">HERE<\/a>.<\/p>\n<p>Mattel\u2019s commitment to safety and security is of the utmost importance and as such,\u00a0<i>Hot Wheels id<\/i>was created with rigorous standards that ensure\u00a0<i>Privacy, Security and Online Safety by Design.<\/i>\u00a0For more information, visit\u00a0<a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fbit.ly%2F2VXxPrc&amp;esheet=51999665&amp;newsitemid=20190614005084&amp;lan=en-US&amp;anchor=HotWheels.com%2Fid&amp;index=2&amp;md5=d11e2d465833e6136491084e5efb2f45\" rel=\"nofollow\">HotWheels.com\/id<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>MATTEL\u00ae UNVEILS HOT WHEELS\u2122 ID, GROUNDBREAKING NEW PLAY SYSTEM BRINGING TOGETHER PHYSICAL AND DIGITAL PLAY, AVAILABLE EXCLUSIVELY AT APPLE.COM, SELECT APPLE STORES AND&hellip;<\/p>\n","protected":false},"author":2,"featured_media":17238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"cybocfi_hide_featured_image":"","_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[102,5,7],"tags":[338,69],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/Hot_Wheels_id_Key_Art_4.jpg?fit=1200%2C720","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12409,"url":"http:\/\/popculturenetwork.com\/wordpress\/2019\/01\/30\/mattel-films-partners-with-warner-bros-pictures-to-develop-hot-wheels-live-action-motion-picture\/","url_meta":{"origin":17236,"position":0},"title":"Mattel Films Partners With Warner Bros. Pictures To Develop Hot Wheels\u00ae Live-Action Motion Picture","author":"DiRT","date":"January 30, 2019","format":"image","excerpt":"Project marks the second major film collaboration between Mattel Films and Warner Bros. Pictures which follows the companies' recently announced Barbie\u00ae film EL SEGUNDO, Calif.,\u00a0Jan. 30, 2019\u00a0\/PRNewswire\/ -- Mattel, Inc. (NASDAQ:\u00a0MAT) and Warner Bros. Pictures Group today announced a partnership to bring Hot Wheels\u00ae, the iconic and timeless toy racing\u2026","rel":"","context":"In &quot;Entertainment&quot;","block_context":{"text":"Entertainment","link":"http:\/\/popculturenetwork.com\/wordpress\/category\/entertainment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/01\/545679-hot-wheels-wallpapers-1920x1080-ios.jpg?fit=1200%2C675&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/01\/545679-hot-wheels-wallpapers-1920x1080-ios.jpg?fit=1200%2C675&resize=350%2C200 1x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/01\/545679-hot-wheels-wallpapers-1920x1080-ios.jpg?fit=1200%2C675&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/01\/545679-hot-wheels-wallpapers-1920x1080-ios.jpg?fit=1200%2C675&resize=700%2C400 2x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/01\/545679-hot-wheels-wallpapers-1920x1080-ios.jpg?fit=1200%2C675&resize=1050%2C600 3x"},"classes":[]},{"id":17411,"url":"http:\/\/popculturenetwork.com\/wordpress\/2019\/06\/25\/hot-wheels-teams-up-with-nintendo-to-bring-the-world-of-mario-kart-to-fans-with-new-die-cast-toy-line\/","url_meta":{"origin":17236,"position":1},"title":"HOT WHEELS TEAMS UP WITH NINTENDO TO BRING THE WORLD OF MARIO KART TO FANS WITH NEW DIE-CAST TOY LINE","author":"DiRT","date":"June 25, 2019","format":"image","excerpt":"Today Hot Wheels and Nintendo announce the global release of Hot Wheels Mario Kart die-cast vehicles and track sets. With its introduction, the beloved Nintendo characters and iconic karts from the hugely popular Mario Kart franchise have been transformed into authentic, high-performance die-cast toy vehicles. The Hot Wheels replica line\u2026","rel":"","context":"In &quot;That New Toy Smell&quot;","block_context":{"text":"That New Toy Smell","link":"http:\/\/popculturenetwork.com\/wordpress\/category\/tnts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/GBG26_W_20_003-e1561488934148.jpg?fit=1200%2C800&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/GBG26_W_20_003-e1561488934148.jpg?fit=1200%2C800&resize=350%2C200 1x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/GBG26_W_20_003-e1561488934148.jpg?fit=1200%2C800&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/GBG26_W_20_003-e1561488934148.jpg?fit=1200%2C800&resize=700%2C400 2x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/06\/GBG26_W_20_003-e1561488934148.jpg?fit=1200%2C800&resize=1050%2C600 3x"},"classes":[]},{"id":12891,"url":"http:\/\/popculturenetwork.com\/wordpress\/2019\/02\/15\/mattel-to-develop-toys-for-illuminations-despicable-me-franchise\/","url_meta":{"origin":17236,"position":2},"title":"Mattel To Develop Toys For Illumination&#8217;s &#8216;Despicable Me&#8217; Franchise","author":"DiRT","date":"February 15, 2019","format":"image","excerpt":"- Comprehensive range of products will arrive at retailers worldwide, ahead of the global theatrical debut of the sequel to Illumination's Minions in Summer 2020 EL SEGUNDO, Calif.,\u00a0Feb. 15, 2019\u00a0\/PRNewswire\/ --\u00a0Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a three-year international licensing agreement with Illumination and Universal\u2026","rel":"","context":"In &quot;Entertainment&quot;","block_context":{"text":"Entertainment","link":"http:\/\/popculturenetwork.com\/wordpress\/category\/entertainment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/maxresdefault-4.jpg?fit=1200%2C675&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/maxresdefault-4.jpg?fit=1200%2C675&resize=350%2C200 1x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/maxresdefault-4.jpg?fit=1200%2C675&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/maxresdefault-4.jpg?fit=1200%2C675&resize=700%2C400 2x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/maxresdefault-4.jpg?fit=1200%2C675&resize=1050%2C600 3x"},"classes":[]},{"id":21113,"url":"http:\/\/popculturenetwork.com\/wordpress\/2021\/01\/11\/uno-celebrates-50-years-of-bringing-people-together\/","url_meta":{"origin":17236,"position":3},"title":"UNO\u00ae Celebrates 50 Years of Bringing People Together","author":"DiRT","date":"January 11, 2021","format":"image","excerpt":"UNO Launches Yearlong Lineup of Products, Partnerships and Celebratory Events to Commemorate 50th\u00a0Anniversary \u00a0 Today,\u00a0Mattel\u00a0(NASDAQ: MAT) announces its global celebration to mark the 50th\u00a0anniversary of UNO, the number one game in the world* that fosters inclusive play and leans into culture. Conceived in 1971 in a barbershop in\u00a0Cincinnati, Ohio, the\u2026","rel":"","context":"In &quot;That New Toy Smell&quot;","block_context":{"text":"That New Toy Smell","link":"http:\/\/popculturenetwork.com\/wordpress\/category\/tnts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2021\/01\/UNO_50th_Premium_Card_Set.jpg?fit=480%2C480&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":13540,"url":"http:\/\/popculturenetwork.com\/wordpress\/2019\/02\/16\/mattel-wins-toy-of-the-year-award-for-jurassic-world-dinosaur-line-in-the-action-figure-category\/","url_meta":{"origin":17236,"position":4},"title":"Mattel Wins &#8220;Toy Of The Year&#8221; Award For Jurassic World\u2122 Dinosaur Line In The Action Figure Category","author":"Dave Napitupulu","date":"February 16, 2019","format":"image","excerpt":"NEW YORK, Feb. 16, 2019 \/PRNewswire\/ -- Mattel, Inc. (NASDAQ:MAT), the leading global children's entertainment and toy company, made headlines today as Jurassic World\u2122 Dinosaur action figures received the highly coveted Toy of the Year (T.O.T.Y.) award in the Action Figure category. Receiving accolades from toy retailers, media, TIA members\u2026","rel":"","context":"In &quot;That New Toy Smell&quot;","block_context":{"text":"That New Toy Smell","link":"http:\/\/popculturenetwork.com\/wordpress\/category\/tnts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/Mattel_Jurassic.jpg?fit=1200%2C806&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/Mattel_Jurassic.jpg?fit=1200%2C806&resize=350%2C200 1x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/Mattel_Jurassic.jpg?fit=1200%2C806&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/Mattel_Jurassic.jpg?fit=1200%2C806&resize=700%2C400 2x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/Mattel_Jurassic.jpg?fit=1200%2C806&resize=1050%2C600 3x"},"classes":[]},{"id":12916,"url":"http:\/\/popculturenetwork.com\/wordpress\/2019\/02\/15\/mattel-and-mgm-partner-to-produce-live-action-motion-picture-based-on-iconic-american-girl-brand\/","url_meta":{"origin":17236,"position":5},"title":"Mattel And MGM Partner To Produce Live Action Motion Picture Based On Iconic American Girl\u00ae Brand","author":"Dave Napitupulu","date":"February 15, 2019","format":"image","excerpt":"LOS ANGELES,\u00a0Feb. 15, 2019\u00a0\/PRNewswire\/ --\u00a0Mattel, Inc.\u00a0(NASDAQ: MAT) and Metro Goldwyn Mayer Pictures (MGM) have partnered to develop a live action motion picture based on Mattel's classic American Girl\u00ae line of books and dolls. Mattel Films, MGM and PICTURESTART's\u00a0Erik Feig\u00a0will produce the film.\u00a0Cassidy Lange, MGM's Co-President of Production and\u00a0Robbie Brenner, Mattel\u2026","rel":"","context":"In &quot;Entertainment&quot;","block_context":{"text":"Entertainment","link":"http:\/\/popculturenetwork.com\/wordpress\/category\/entertainment\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/4022_american-girl-large.jpg?fit=1200%2C675&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/4022_american-girl-large.jpg?fit=1200%2C675&resize=350%2C200 1x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/4022_american-girl-large.jpg?fit=1200%2C675&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/4022_american-girl-large.jpg?fit=1200%2C675&resize=700%2C400 2x, https:\/\/i0.wp.com\/popculturenetwork.com\/wordpress\/wp-content\/uploads\/2019\/02\/4022_american-girl-large.jpg?fit=1200%2C675&resize=1050%2C600 3x"},"classes":[]}],"_links":{"self":[{"href":"http:\/\/popculturenetwork.com\/wordpress\/wp-json\/wp\/v2\/posts\/17236"}],"collection":[{"href":"http:\/\/popculturenetwork.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/popculturenetwork.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/popculturenetwork.com\/wordpress\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/popculturenetwork.com\/wordpress\/wp-json\/wp\/v2\/comments?post=17236"}],"version-history":[{"count":1,"href":"http:\/\/popculturenetwork.com\/wordpress\/wp-json\/wp\/v2\/posts\/17236\/revisions"}],"predecessor-version":[{"id":17241,"href":"http:\/\/popculturenetwork.com\/wordpress\/wp-json\/wp\/v2\/posts\/17236\/revisions\/17241"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/popculturenetwork.com\/wordpress\/wp-json\/wp\/v2\/media\/17238"}],"wp:attachment":[{"href":"http:\/\/popculturenetwork.com\/wordpress\/wp-json\/wp\/v2\/media?parent=17236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/popculturenetwork.com\/wordpress\/wp-json\/wp\/v2\/categories?post=17236"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/popculturenetwork.com\/wordpress\/wp-json\/wp\/v2\/tags?post=17236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}