Leading mobile game, Cooking Craze to feature a Sugarfina themed event
SEATTLE, Feb. 1, 2019 /PRNewswire/ — Big Fish Games, innovative developer and publisher of world-class casual games, today launched a partnership with luxury candy boutique Sugarfina to create a Sugarfina-themed branded event in Big Fish Games’ award-winning and genre-leading game, Cooking Craze.
“Creating memorable moments that inspire our players is something we always strive for and with today’s launch of the Cooking Craze Sugarfina event, we’re ushering in a whole new approach to creating fun and culturally relevant events in our games,” said Chris George, Vice President and Studio General Manager at Big Fish Games. “Sugarfina’s forward thinking approach to marketing, and passion for creating unique experiences for their customers and fans to interact with and enjoy has allowed us to create something truly special not only for existing Cooking Craze fans, but for Sugarfina fans as well.”
Cooking Craze is a free to play mobile game that allows players to serve the flavors of the world with the tap of a finger. Players travel to popular cities around the globe preparing and serving local cuisines to hungry customers. In the Sugarfina event, players will run their own Sugarfina Boutique and can flex their candymaking skills by creating and serving some of Sugarfina’s most popular treats including, cereal chocolate bars and Candy Bento Boxes® filled with their signature flavors like Champange Bears® and Sugar Lips®. Chefs and fans shouldn’t wait to show off their candy making skills. The first 1,000 players residing in the United States to successfully complete all 40 levels of the event will be awarded with their very own Candy Bento Box® (a $20 value). Other candy treats will be hidden throughout the event and rewarded to US and Canadian based players as they progress through the event. The event begins later today and is currently scheduled to last until February 18.
“As a personal fan of Cooking Craze, I’m thrilled to be able to offer such a cool experience to all of our fans and introduce a whole new audience to Sugarfina,” said Sugarfina Co-Founder Rosie O’Neill. “We’ve been fortunate to partner with some incredible brands and companies in the past and this partnership with Big Fish Games allows us to create an experience where people can interact with our brand like never before. We wanted to create something special for our Sugarfina fans this Valentine’s Day, and we can’t wait to see people’s reactions to running their own Sugarfina boutique in this exciting new Cooking Craze event.”