THE ORIGINAL MICRO SCALE DOLL BRAND PARTNERS WITH REAL GIRL TO BRING BRAND PURPOSE TO LIFE
EL SEGUNDO, Calif., April 10, 2019 /PRNewswire/ — Polly Pocket™, a franchise of Mattel (NASDAQ: MAT), today announced top skateboarder, Sky Brown, as a new Global Brand Ambassador as she embodies the brand’s message that “Tiny is Mighty!™” The 10-year-old skateboarder is one of the youngest girls to compete and medal at a professional skateboarding competition. She dares to challenge the status quo and encourages girls to take on new adventures, just like Polly Pocket.
As the original collectible brand, last year Mattel re-introduced Polly Pocket in the original micro-scale size and compacts that made her a 90’s phenomenon. With more than 12 million compacts sold throughout the years, the Polly Pocket product line nods to the brand’s heritage and surprise factor but reflects an updated look for this next generation.
“Polly Pocket shows fans that tiny is mighty and we are proud to welcome Sky into Polly’s world as she brings that message to life and celebrates our brand purpose,” said Rebecca Cottrell, Senior Director of global marketing, Mattel. “Our brand is adventure driven, showing girls they can accomplish amazing feats. The content on Hulu and the Polly Pocket YouTube channel inspires girls to take on big adventures and push the boundaries of their small world.”
The year-long partnership will be brought to life through content across social and digital platforms. The Polly Pocket brand will also gift a one-of-a-kind micro doll set in Brown’s likeness to celebrate her skateboarding accomplishments.
“I want to inspire girls around the world to chase their dreams no matter what! When the Polly Pocket brand told me their messaging was “Tiny is Mighty” I felt that they were describing me,” said Sky Brown. “I want girls to feel like they can just get out there and crush it, no matter what anyone else says!”
For additional information on Polly Pocket visit Polly’s YouTube Channel and watch the latest episodes on Hulu now.