Atari partners with Cariuma for 50th Anniversary Sneaker Collection

Atari is collaborating with sustainable footwear brand Cariuma on a special 50th Anniversary sneaker collection that launched this month.

The collection of five designs spans two of Cariuma’s most popular styles: the OCA Low ($89 USD) and Caitba Pro ($98 USD). In celebration of Atari’s 50th Anniversary, the Caiba Pro features a pixelated Cariuma logo on one side, and the iconic Atari Fuji logo on the other. The OCA Low has the Atari logo and the words “Game On.”

Channeling both brands, the designs are designed for the future, crafted with care, imaginative and have a timeless aesthetic. The sneakers are crafted from premium materials like GOTS-certified organic cotton canvas, natural rubber, recycled plastics, and lightweight cork + mamona oil insoles.

For every pair of Cariuma sneakers purchased, the brand will plant a pair of trees in the Brazilian Rainforest, the lungs of the world, to directly aid reforestation and the preservation of our endangered species’ natural habitat through our own reforestation program.